A video grab taken from a video posted on the Twitter account of billionaire Tesla chief Elon Musk on October 26, 2022 shows himself carrying a sink as he enters the Twitter headquarters in San Francisco. Elon Musk changed his Twitter profile to “Chief Twit” and posted video of himself walking into the social network’s California headquarters carrying a sink, days before his contentious takeover of the company must be finalized.
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Musk held a Twitter Spaces audio broadcast on Wednesday intended to assuage the concerns of advertisers, some of which like General Motors and Volkswagen have paused their Twitter ad campaigns since the billionaire took over.
During the broadcast, Musk described how Twitter plans to “enable monetization for creators” but it needs to do so in a manner that’s “competitive with the alternatives” to entice them.
“So there’s a kind-of no-brainer move,” Musk said.
Musk then segued into how verified users who pay an $8 monthly subscription to Twitter will benefit the company because now Twitter knows that these people have been “authenticated by the payment system.”
“Now we can say like, okay, you’ve got a balance on your account, do you want to send money to send money to someone else within Twitter?” Musk hypothetically posed. “And maybe we pre-populate their account with and say, Okay, we’re gonna give you 10 bucks, and you can send it anywhere within Twitter.”
If people want to “exit out of the system” they will be able to transfer their Twitter balance if they have attached authenticated bank accounts to their Twitter accounts, he explained.
“Then the next step would be to offer an extremely compelling money market account to get extremely high yield on your balance,” Musk said.
This could then lead to Twitter adding “debit cards, checks and whatnot,” Musk said.
It should be noted that Musk was not guaranteeing that any of these financial plans would come forth, and it seemed as if he was brainstorming them on the fly.
As Jeanine Turner, a professor in Georgetown University’s Communication, Culture and Technology program, recently told CNBC, Musk will likely need many commerce partners if he wants to imbue Twitter with more financial features.
The Twitter CEO has recently been undertaking an aggressive stance toward advertisers who are boycotting the company, saying just a few days ago that “a thermonuclear name & shame is exactly what will happen if this continues.”
As Musk sketches out his plans for Twitter, shares in Tesla, where he is also CEO, closed at their lowest point since Nov. 2020. Musk has sold nearly $4 billion worth of shares in his electric car maker in recent days.