Apple CEO Tim Cook takes a dip in the crowd after the presentation of the new iPhone 15.
Christoph Dernbach | Picture Alliance | Getty Images
Apple uses AI in its products but hasn’t launched a generative AI product along the lines of OpenAI’s ChatGPT or Google Bard. Instead, Apple’s AI is used for things like improving photos and autocorrecting text.
So far, Apple has built its own large language model, or LLM, framework, known as Ajax, as well as a rumored chatbot, known internally as Apple GPT, Bloomberg said. Neither has been incorporated into its products yet.
The company is reportedly looking to integrate AI into Siri, Messages and Apple Music. For the latter, Apple would use AI to create auto-generated playlists like Spotify does via its partnership with OpenAI. The company is also exploring using AI in Xcode to assist app developers, according to the report.
The Apple executives leading the AI initiatives are John Giannandrea, SVP of machine learning and AI strategy; Craig Federighi, SVP of software engineering; and Eddy Cue, head of services, Bloomberg reported.
An Apple spokesperson wasn’t immediately available for comment.
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