Apple to spend $1 billion a year in AI catch-up efforts: Report


Share post:

Apple CEO Tim Cook takes a dip in the crowd after the presentation of the new iPhone 15. 

Christoph Dernbach | Picture Alliance | Getty Images

Apple is on track to spend $1 billion per year on developing its generative artificial intelligence products, Bloomberg reported.

The spending comes as the company plays catch-up to some competitors who have already debuted new AI products and features, such as Google, Microsoft and Amazon, according to the report Sunday.

Apple uses AI in its products but hasn’t launched a generative AI product along the lines of OpenAI’s ChatGPT or Google Bard. Instead, Apple’s AI is used for things like improving photos and autocorrecting text.

So far, Apple has built its own large language model, or LLM, framework, known as Ajax, as well as a rumored chatbot, known internally as Apple GPT, Bloomberg said. Neither has been incorporated into its products yet.

The company is reportedly looking to integrate AI into Siri, Messages and Apple Music. For the latter, Apple would use AI to create auto-generated playlists like Spotify does via its partnership with OpenAI. The company is also exploring using AI in Xcode to assist app developers, according to the report.

The Apple executives leading the AI initiatives are John Giannandrea, SVP of machine learning and AI strategy; Craig Federighi, SVP of software engineering; and Eddy Cue, head of services, Bloomberg reported.

An Apple spokesperson wasn’t immediately available for comment.

Don’t miss these CNBC PRO stories:

Can China's ChatGPT clones give it an edge over the U.S. in an A.I. arms race?

Source link


Related articles

Uber shares pop on inclusion in S&P 500

Dara Khosrowshahi, CEO of Uber, speaking on Squawk Box at the WEF in Davos, Switzerland on Jan....

Amazon broke federal labor law by racially disparaging union leaders

Amazon and consultants for the company violated federal labor law by interrogating and threatening employees regarding their...

Southwest, pilots union near a preliminary labor deal

A Southwest Airlines Boeing 737-700 aircraft lands at Ronald Reagan Washington National Airport in Arlington, Virginia, May...

UiPath stock spikes after earnings beat, generative AI integration

Co-founder and CEO of UiPath Daniel Dines speaks on stage at TechCrunch Disrupt Berlin 2019 at Arena...