Customers shop at a Walmart store in Chicago on May 18, 2023.
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Affirm shares have soared over 400% this year, one of the best performers across the U.S. stock market, after the company lost 90% of its value in 2022. With Tuesday’s rally, the stock has surpassed its $49 initial public offering price from 2021 for the first time since early last year.
Walmart has an existing partnership with the buy-now-pay-later company that allows customers to purchase goods online and in stores from Walmart by pre-applying for credit and then showing a barcode to a checkout sales associate. Now, customers can also scan the barcode at a self-checkout kiosk.
“Recent Affirm research revealed that more than half of Americans (54%) are looking for retailers to offer a buy now, pay later option at checkout,” Affirm’s senior vice president of revenue Pat Suh said. “Moreover, we’ve found that 76% of consumers would either delay or not make a purchase without Affirm.”