The digital space of e-commerce is fiercely competitive, with a number of companies vying for the attention of the customer. In such a space, it becomes crucial to drive traffic to your website to ensure that it stays relevant.
If you are a digital marketing company wondering how to strategize to bring in potential customers to your client’s websites, you can opt for the services of a White Label Digital Marketing Agency that can help you with the same.
Search Engine Optimisation (SEO) is one of the best strategies you can implement if you want to drive users to your e-commerce website organically. It is a sustainable channel of growth and a cost-effective solution to get organic traffic from the SERPs directed to your website. This can improve brand visibility and ultimately result in revenue.
In this blog, we will talk about e-commerce SEO and explore strategies for the same to boost your business towards organic growth.
What is e-commerce SEO?
Before we dive into strategizing to get organic traffic through an e-commerce SEO agency, it is only fair to spend some time understanding what it actually is.
In simple terms, e-commerce SEO is taking steps to improve the online visibility of your brand and the ranking of your e-commerce website on the SERPs (Search Engine Result Pages). The importance of these rankings cannot be overstated – e-commerce businesses are heavily reliant on this traffic to appeal to their audience.Â
Getting placed on the first page of the SERP means that your website answers the queries of the users, which can attract them to your site, and eventually drive conversions.
Strategies for e-commerce SEO growth
Effective keyword research
The foundation of a robust strategy for e-commerce SEO is conducting comprehensive and in-depth keyword research. In basic terms, it means identifying the terms that the users are searching for. A white-label agency providing the services of e-commerce SEO can help you with identifying the right keywords.
When researching for keywords, it is crucial to understand the different types –
Primary keywords / Main keywords – These are the terms for the main product or service that the user is searching for.
Secondary keywords – These are specific to a certain type of audience and are longer and comparatively less competitive.
Latent Semantic Indexing (LSI) keywords – These are related terms to the primary keywords that help the search engine determine the context of your website.
You can integrate these keywords into the meta titles, meta descriptions, content, URL structures, as well as alt tags of images – all across your e-commerce website to ensure the ranking of your website. However, it is important to insert them naturally in a way that matches the intent of the user while describing your products and services aptly.
Optimisation of product pages
One of the most crucial aspects of getting a professional e-commerce SEO agency is getting the product pages of your e-commerce website optimized. Make sure to integrate relevant keywords as well as descriptive phrases in the titles of your products in order to strike the right chord with your potential customers.
Also, ensure to incorporate the right keywords in the descriptions of your products or services in a way that calls attention to their benefits, features, and USPs. This can help enhance the online visibility of your page. It is also crucial to make sure that the product images used on the website are of high quality, with appropriate alt-text to improve the relevance of the keyword and accessibility across the web.Â
Structure the site architecture
The importance of a well-structured site cannot be overstated – it betters the User Experience as well as the ability of the website to crawl and index for search engines. A White Label Digital Marketing Agency offering SEO services for e-commerce websites helps you classify your website into categories and subcategories to make navigation through the website easy for the user and distribute link equity across your site.
Ensure to optimize the category pages of your website with content that adds value, descriptive headings, and metadata that is rich with keywords in order to enhance your online visibility. You can also make use of user-generated content to improve your standing and use it as a testament to your quality. This can boost the organic traffic to such category pages.
Utilize content marketing
One of the most important aspects of SEO is content, which makes content marketing a strong tool for directing organic traffic to your website and nurturing relationships with them. You can curate a strategy for content marketing under e-commerce SEO services that includes a number of content formats such as social media posts and videos, blog posts, infographics, and more to make the user aware of your product or service.
Make sure that your content is optimized with relevant keywords in a way that provides value to your users and engages them throughout their journey through the funnel. Ensure to share various types of content on social media platforms, through email marketing and newsletters, and more, to reach more people and attract inbound links from official sources.
Make your website mobile-responsive
As more and more people are using smartphones to access the internet, it has become imperative to optimize your e-commerce website for mobile experience. Such mobile-friendliness can help your user get a consistent and uniform experience across all types of devices, irrespective of their screen size and dimensions.
Another important aspect to optimize is the loading time of your website, improved navigation, and hassle-free checkout process. You can also add features to your e-commerce website that are specific to mobile devices such as navigation menus, forms, and more. This can significantly lower the bounce rates of your website and lead to more conversions via mobile devices.
A Digital Marketing Solutions Company that provides SEO services for e-commerce businesses can help you with the optimisation of all these factors.
Concluding thoughts
To wrap it all up, the digital sphere of e-commerce marketing is continually expanding. With competition rising through the roof, it is important to have a variety of digital marketing strategies under your sleeve that can help you enhance the visibility of your brand and drive more conversions.
E-commerce SEO services have emerged at the top of these, as implementing robust strategies for the same can ensure a sustained position in the market, driving success, growth, and revenue. Devising SEO strategies for e-commerce marketing requires a specific set of steps, starting with a comprehensive keyword research to make your website mobile-responsive, as more than half of online traffic is now generated through smartphones.
Even though SEO is a slow process and requires dedicated time, effort, and optimization, over time it leads to organic traffic and higher rankings on the SERPs, making it a worthwhile investment for any e-commerce business.
