That allow you to easily embed complex content

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Shortcodes are a feature in many content management systems, including WordPress, that allow you to easily embed complex content or functionality within a page or post by using a simple shortcode. Shortcodes are typically enclosed in square brackets and consist of a keyword or name that identifies the content or functionality to be embedded, along with any additional Posts shortcodes parameters or options. For example, in WordPress, the shortcode can be used to embed a gallery of images within a post or page, and the shortcode can be used to embed a video. Shortcodes can also be used to embed custom content or functionality provided by plugins or themes.