Here’s how Outback steakhouse won over Brazil


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Outback Steakhouse has found unexpected success in Brazil. The South-American nation is responsible for an astonishing 83% of Bloomin’ Brands’ total international sales. In the first half of 2023 alone, sales skyrocketed by 61%, foot traffic surged by 42% and the average check jumped by 19.2% compared to the same period in 2022. Those numbers are in stark contrast to Outback’s operations in the U.S. So, what is the secret behind this Australian-inspired steakhouse’s takeover in Brazil?

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